We’ve seen trends like the bikini with sheer straps, the ultra-high-cut bikini bottoms, and cutout bandeau bikinis take over Instagram, but now there’s a new candidate on the web.
Celebrities are crazy about upside-down bikinis. They wear their bikini tops upside down so that more underboob is visible.
It seems like Kendall Jenner kicked it all off. She was wearing a bikini from Australian brand Sommer Swim upside down.
Then the Australian influencer Tammy Hembrow showed up on her Instagram channel in a similar style and the whole thing became independent.
Since then, Kourtney Kardashian and Kylie Jenner have followed their sister’s example with the bikini trend.
Australian reality TV star Matha Kalifatidis was also spotted in an upside-down bikini by Sommer Swim. Kalifatidis made two years ago on the Australian edition of Wedding at first sight With.
Here we have put together a few similar models:
After Kourtney Kardashian wore one of the brand’s designs – a tiny red triangle bikini – it caused so much buzz that it sold out within minutes.
In conversation with Yahoo Lifestylesaid Sommer Swim founder Anna-Maria Sommer the style has been a bestseller since Kourtney’s sister Kendall Jenner was spotted with the same design multiple times last year. And usually this is the design that sells out first once it’s back in stock.
“After Kourtney posted it, it was no surprise we saw a surge in demand and signups for availability notifications for the Xena & Naomi Bikini in Venere Red,” said Anna-Maria.
She said it was “a great feeling” and she was “really flattered” when big stars wear her designs.
Sarah Carty
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