Here is the latest from the Interprofession des Vins de Bourgogne (BIVB): a surprising web series of 6 episodes of approximately 3 minutes, produced in French and English, to be discovered now on the “Burgundy wines” Instagram and Facebook accounts. “.
The Interprofessional Burgundy Wine Bureau (BIVB) innovates with a web series that is as informative as it is relaxed. “Les Astuces Dégust’”, is the name of this new series of six episodes, approximately three minutes each, available in French and English on the accounts Instagram et Facebook Burgundy Wines. Presented by Maxime Dubois, sommelier and Official Burgundy Wine Trainer, this web series shakes up the classic codes of wine tasting, making it accessible to everyone.
6 episodes, 6 essential questions
From October 2, every Wednesday at 5 p.m., a new episode in French is broadcast on Instagram and Facebook, while the English version will be posted online every Saturday from October 5. In six weeks, Maxime Dubois will answer the essential questions about wine tasting, in a light, funny and unpretentious tone.
The six episodes cover varied themes, but always focused on the essential bases for tasting and appreciating a Burgundy wine:
– Which glass to choose?
– How to open and serve wine?
– How to observe wine?
– How to properly smell a wine?
– How to taste it?
– How to store an open bottle?
A relaxed and immersive approach
What distinguishes “Les Astuces Dégust” is its tone. Maxime Dubois, with his simple and educational approach, demystifies the art of tasting. His advice is addressed directly to amateurs, in familiar environments, to create a friendly and engaging atmosphere. Through anecdotes, practical advice and dynamic presentations, he makes accessible a world sometimes perceived as complex or intimidating.
The objective of this web series is clear: to allow any wine lover, whether novice or enthusiast, to learn or improve their knowledge of tasting. Each video, although informative, remains concise and entertaining, thanks to careful production by the communications agency Bourgogne Live Prod.
