– Bitpanda, the European digital investment platform, announces the creation of a new position of Chief Growth Officer, to which Irina Nicoleta Scarlat was appointed with immediate effect.
– Irina will lead several departments as part of a unified strategy to achieve results in various sectors and develop a new business model that will allow Bitpanda to continue its rapid growth.
– Prior to joining Bitpanda, Irina led the global growth department at Revolut as well as Uber’s marketing efforts in Romania.
PARIS, July 6, 2021 / PRNewswire / – bitpanda, European digital investment platform and Austria’s first unicorn, has appointed Irina Nicoleta Scarlat as its first Chief Growth Officer (CGO), with immediate effect.
In this newly created executive-level role, Irina will take charge of Bitpanda’s business development and marketing teams, overseeing and driving the company’s expansion plans. She will lead the overall growth strategy of the company, combining the expertise of multiple teams and countries to uncover new opportunities and continue to rapidly expand Bitpanda’s presence globally.
Irina will bring more than ten years of experience in the tech industry to Bitpanda. After joining Revolut in 2018 as Global Head of Growth, she led the growth of the Romanian market from 20,000 to almost 1.5 million users. She then built Revolut’s growth engine, led the growth teams in Europe Central and Eastern and, later, the global growth service, shaping the growth path of Revolut, which has grown from 1 million to 15 million users worldwide.
Before joining Revolut, Irina created and managed the marketing function of Uber in Romania. She defined the company’s local strategy and launched key regional projects and initiatives that grew the market to 1 million users and extended local operations to three cities.
Eric Demuth, CEO of Bitpanda, said: “Irina has a proven track record of rapidly entering and scaling new markets in the fintech industry. At Bitpanda, we have ambitious plans as we continue our hypergrowth journey. We are convinced that with Irina leading our management and international expansion efforts, as well as our business development and marketing teams, we will not only diversify into new markets, but also accelerate the growth of our current operations. His unique experience in fast-paced environments, combined with his ambition, drive and global mindset, will help us make the world of investing accessible to everyone, everywhere. “
Irina Scarlat, CGO of Bitpanda, noted: “In terms of investment knowledge, theEurope lags behind the American and Asian markets. Many people are not even aware of the investment possibilities available to them. I firmly believe in Bitpanda’s mission to change that by providing instant access to financial products and the resources you need to fully understand them. In addition, Bitpanda is a company with an amazing culture, which strikes a balance between hypergrowth and caring for its people. I immediately felt it when I spoke with the founders and the management team. I am delighted to join this incredible company and I have no doubts that together we will make Bitpanda the number one investment platform in Europe and beyond. “
This year, Bitpanda has achieved many milestones, including surpassing the 2.5 million user and 500 employee mark, as well as securing one of the biggest Series B rounds in Europe with an additional extension in May. In order to keep growth in the right direction, Irina’s experience will be leveraged to drive the company’s expansion efforts and ensure the company is ready for the next step on its ambitious journey of growth.
In 2020, Bitpanda opened offices in France, in Spain, Turkey and Italy. The company also opened an innovation center in Krakow in December, which doubled the size of its team. The digital investment platform is now looking to expand into new European markets, with plans to open a technology center and an office in Barcelona, as well as future talent hubs in London, Paris, Berlin and Istanbul.
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NOTES TO EDITORS
REFERENCES – IRINA NICOLETA SCARLAT
Entrepreneur at heart, specialist in product marketing and team builder, Irina Scarlat has over 12 years of business experience, including 10 in the technology sector. She spent the last three years at Revolut, where she served as Country Manager (Regional Director) for Romania in early 2018 and grew the local market from 20,000 to almost 1.5 million users. She then built Revolut’s growth engine, led the growth teams in Europe Central and Eastern and, later, the global growth service, shaping the growth path of Revolut, which has grown from 1 million to 15 million users worldwide. Prior to joining Revolut, she led Uber’s marketing efforts in Romania, defining the company’s local strategy and working on strategic regional projects and initiatives. During During her time at Uber, she launched the company’s services in three cities, grew the market to 1 million users, and formed the entire marketing team.
ABOUT BITPANDA
Bitpanda makes investing accessible to everyone. Founded in 2014 in Vienna, Austria, by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda breaks down barriers to investment by harnessing the innovative power of digital financial assets and blockchain technology. With over 500 employees and over 2.7 million users, the company is one of the most successful fintechs inEurope. Its intuitive multitrading platform allows novice investors as well as seasoned experts to invest in the stocks, cryptocurrencies and metals of their choice, regardless of their budget.
Giulia Mazzolini, regional director France
Bitpanda’s goal for France is to become the number one player in investment platforms. From my perspective that means, above all, making sure that we build a strong local team on the ground here at Paris. Next, make sure that we take a local marketing approach to allow us to tailor the Bitpanda experience to French users in the best possible way. That’s why I’m more than happy to welcome someone of Irina’s caliber to Bitpanda. Our new CGO has a lot of experience in the successful and sustainable expansion of businesses into new countries and will certainly help Bitpanda to achieve all of its goals by France. To top it off, his optimism and positive attitude fit in perfectly with our culture.
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