If you’re in your thirties, he probably won’t tell you much about his name. But for young people, the American athlete and influencer Jake Paul is an absolute star, whose fame can be compared with the most famous globally popular singers and actors. Over 26 million people follow him on Instagram, and 18 million on TikTok.
The professional boxer arrived in Prague on a private plane with another internet celebrity, Jon Mariánek, a Czech YouTuber living in the USA. The couple is supposed to meet the fans in Riegrovy sady, specifically in the outdoor sports field of the Sokol sports unit.
Those interested who follow Mariánek on his paid profile on the HeroHero platform can get tickets. Currently, over four thousand people follow him there, each of whom pays 25 euros (about 630 crowns) per month.
Both Mariánek and Paul lavishly show the luxury they live in on their networks. In their presentation, it often seems that everything is possible thanks to money. This is probably why they are looked up to by many young people who also wish to find an attractive counterpart, drive the most expensive cars, travel to exotic places and eat the most expensive food in the world. Youtubers are thus an example of the so-called American dream.
According to Forbes magazine, Jon Mariánek earns 33 million crowns annually. Jake Paul’s annual earnings are reported in millions of dollars, and he is said to have assets worth over 80 million dollars (over 1.8 billion crowns). He was supposed to receive over $40 million in 2021 just for winning three boxing matches.
Paul and Mariánek have already published on their social networks that they arrived by private jet and are moving around the capital of the Czech Republic. For example, they visited a Vietnamese convenience store and took pictures of the Žižkov Television Tower. People are ecstatic and trying to find influencers based on short videos and photos. They are also looking for tickets to the meeting at the last minute.
“A dream come true,” commented one fan under the video. “I’m at work! I’ll probably quit because of you,” wrote another. However, some fans did not get a ticket for the evening event, and an expensive public transport ticket proved to be a complication. “Please, and now to Brno,” asks another fan on Instagram. Part of the supporters requests that Mariánek take Jake Paul to his native Hustopeč.
Jake Paul rose to fame on Vine. He subsequently played the role of Dirk Mann in the series Bizarre pig on the Disney Channel. But he received the greatest interest from the audience because of his controversies, when he behaved rudely to other people, had sexual allusions to many famous women, and also filled the pages of the tabloids with criminal acts, when, for example, he violated domestic freedom. His stunts also became famous.
He shared all this with his fans through social media where he became a huge household name. So big that even candidate Donald Trump is ahead of him in the presidential election campaign.
Internet personality Paul also understood very well how modern marketing works. Maximum intervention is key for him, controversy and possible bad reputation are unimportant to him. He doesn’t mind sharp communication. And when he gets to the point, he’ll settle the matter with his fists.
After all, he is a professional boxer, so no one wants to antagonize him. In addition to sporting successes, he is also behind other projects. With the Walmart chain, he launched his own cosmetic brand W. It contains vitamins, but omits fillers, phthalates or parabens.