Photo credits: Polydor
The unexpected phenomenon in France
In France, a surprising success has emerged. In the space of a few years, Billie Eilish, star of the pop alternativehas shaken up conventions while conquering the charts. His third album, ” Hit Me Hard And Soft” , released in mid-May, had everyone in agreement. Billie Eilish explained her creative process with her brother Evidence : « We usually finish each song before moving on to the next one. This time, whenever an idea came up, Finneas would say, “Let’s move on.” We created non-stop before taking a break. No full song to listen to for a long time. »
Winning strategy
Billie Eilish’s strategy paid off. She didn’t release any singles before the album was released. As soon as it was released, ” Hit Me Hard And Soft » has been a huge success. On streaming platforms, the songs « Chihiro« , « Lunch ” and especially ” Birds of a Feather » have been a hit. The latter already has more than 900 million streams on SpotifyIn France, the album is a real hit!
Record sales in France
« Hit Me Hard And Soft » debuted at the top of the sales charts with 24,300 copies. Since then, it has never left the top 10. At the end of August, it climbed back to first place, boosted by Billie Eilish’s performance at the Los Angeles Olympics. This week, the album is fourth with 4,100 additional units. In France, it has now crossed the 100,000 mark, allowing Billie Eilish to receive a platinum disc.
Third platinum disc
This is his third platinum disc in France, but the fastest to obtain. His previous albums, ” When We All Fall Asleep, Where Do We Go? » et « Happier Than Ever“, took 11 and 12 months respectively to reach this threshold, compared to three months for ” Hit Me Hard And Soft“In France, it is the second biggest success of the year, behind ” The Tortured Poets Department ” of Taylor Swiftwith 116,000 copies.
Billie Eilish is now the most listened to artist on Spotifywith over 101 million monthly listeners. She becomes the third star to surpass 100 million, after The Weeknd et Taylor Swiftand the youngest at only 22 years old!
Billie Eilish’s album “HIT ME HARD AND SOFT” is certified Platinum! 💿100,000 equivalent sales 📈Bravo! 👏 pic.twitter.com/MSuU58DlEv
— The SNEP (@snep) September 2, 2024
