Ready-to-cook-Sortiment
For the small hunger or the big thirst in between, the delicatessen department on the ground floor with service and ready-to-go products, on the upper floor all ingredients for “ready-to-cook”, but also wines, coffee and tea specialties, which can also be tasted there can be. The convenience offer is complemented by the “Henry” restaurant, including indoor and outdoor seating in a pub garden.
In addition to electronic price labeling, customers can choose between three cash register systems: classic cash registers with service, quick checkouts and cashless systems. Click & Collect – to be found in 400 Billa branches across Austria since the end of 2020 – is also offered at the location. For the first time, a concierge service was set up for information of any kind, catering orders and booking a delivery service by cargo bike.
The store concept was developed by Smertnik Kraut Architekten and the communication design agency Section D, both from Vienna. “It was important to us to create a branch that you don’t just visit for shopping, but because of its atmosphere,” says section.d managing director Robert Jasensky. “We want to make a story tangible that tells of the splendor of Vienna at the turn of the century as well as of today’s charm of a cosmopolitan and modern Vienna.”
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