Bikini Models and Leg Cakes: The Unconventional Success Story of a Sinaloa Food Stand
On Mexico Highway 15,just before the junction leading to the gap in guasave,drivers are greeted by an unexpected sight: two bikini-clad models holding signs advertising “A leg cake and half a liter of Jamaica at 59 pesos.” This bold marketing strategy has turned heads—and cars—toward a small food stand that has become a local sensation.
The stand, owned by Adriana Ramírez Hernández, has been operating for just three months. What started as a humble venture with a car trunk and a few signs has now expanded into a thriving business, thanks to the creative use of full-body graphics of young women in bikinis. These visuals, placed strategically at the beginning of speed reducers, have proven to be an irresistible hook for passing drivers.
“Thinking about what attention coudl be attracted so that we could stop, we put two (graphic girls) at the beginning of the stops, so that they will see and can come here to consume,” Adriana explained. The strategy has paid off, with customers not only stopping for the food but also praising the clever marketing.
The menu at the stand is diverse, offering everything from leg cakes and burritos to quesadillas, sandwiches, and a variety of drinks, including coffee, fresh waters, and soft drinks. Adriana notes that it’s primarily men who are drawn to the stand, frequently enough arriving in search of the “girls” featured in the advertisements.
“They arrive looking for the ‘girls’ or tell us: ‘What a good advertising!’ or ‘We stopped because of the girls,’” she shared. “After trying the food, if they liked it, then it worked for us. And as a reference, they say, ‘Where the girls are, there they arrive because the food is rich and the service is good.’”
The success of the stand has allowed Adriana and her husband to upgrade their operation. From a simple car trunk setup, they’ve added an awning, expanded their menu, and even purchased a trailer to offer hot breakfasts. The couple is amazed at how quickly their business has grown.
“Everything changed for good,” Adriana said.“We’ve been able to provide a better service and include more dishes on the menu.”
The stand is open from Monday to Saturday, 7:00 a.m. to 3:00 p.m., located on the north-to-south lane of Mexico Highway 15, just before the road leading to the gap. For those traveling through Guasave, it’s a stop worth making—whether for the food, the marketing, or the curiosity it inspires.
| Key Details |
|——————|
| Location | Mexico Highway 15, Guasave, Sinaloa |
| Hours | monday to Saturday, 7:00 a.m. to 3:00 p.m. |
| Specialty | Leg cakes, burritos, quesadillas, sandwiches, and fresh drinks |
| Marketing Hook | Bikini-clad models in full-body graphics |
For more on the culinary scene in Sinaloa, check out how Guasave is strengthening its brand as a gastronomic capital.
This story is a testament to the power of creativity and boldness in entrepreneurship. Whether it’s the food or the advertising that draws you in, one thing is certain: this stand has mastered the art of capturing attention.
Bikini Models and Leg Cakes: The Unconventional Success Story of a Sinaloa Food Stand
Table of Contents
On Mexico Highway 15,just before the junction leading to the gap in Guasave,drivers are greeted by an unexpected sight: two bikini-clad models holding signs advertising “A leg cake and half a liter of jamaica at 59 pesos.” This bold marketing strategy has turned heads—and cars—toward a small food stand that has become a local sensation. Senior Editor of world-today-news.com sits down with Dr. Carlos Martínez, a culinary and marketing expert, to discuss the unique success story of Adriana Ramírez Hernández’s food stand.
the Power of Bold Marketing
Editor: Dr. Martínez, let’s start with the eye-catching marketing strategy. What makes the use of bikini-clad models in full-body graphics so effective in this context?
Dr.Carlos Martínez: It’s a perfect blend of curiosity and shock value. The sight of bikini-clad models on a highway is unexpected, and that’s precisely what grabs attention. In a crowded market, standing out is key, and Adriana’s approach does just that. It’s not just about the visuals but also the element of surprise, which frequently enough leads to word-of-mouth promotion.
The Evolution of the Stand
Editor: From a car trunk setup to a full-fledged stand with a trailer and expanded menu—how did the business grow so quickly?
Dr. Carlos Martínez: The combination of effective marketing and quality offerings is crucial. Onc customers stop for the novelty, they stay for the food. Adriana’s menu is diverse, featuring items like leg cakes, burritos, and fresh drinks. Their ability to adapt and scale—adding an awning, expanding the menu, and introducing hot breakfasts—shows a keen understanding of customer needs and market trends.
Customer Experience and Feedback
Editor: Adriana mentions that customers often stop for the “girls” but stay for the food. What does this say about the importance of both marketing and product quality?
Dr. Carlos Martínez: It’s a reminder that while marketing can draw people in, the product must deliver. Adriana’s customers come for the curiosity but return because the food is delicious and the service is excellent. This dual focus on attraction and retention is a hallmark of a successful business.
Guasave’s Growing Culinary Reputation
Editor: How does this success story contribute to Guasave’s reputation as a gastronomic hub in Sinaloa?
Dr. Carlos Martínez: Stories like Adriana’s showcase the entrepreneurial spirit of the region. It’s not just about traditional dishes but also innovation in how food is presented and marketed. This stand is adding to the diversity and vibrancy of the culinary scene, making Guasave a must-visit for food enthusiasts.
final Thoughts on Entrepreneurship
Editor: What lessons can aspiring entrepreneurs take from this story?
Dr. Carlos Martínez: The key takeaway is the importance of creativity and boldness.Adriana didn’t just open a food stand; she created an experience. Whether it’s through unconventional marketing or expanding offerings, staying adaptable and innovative is essential for success. Her story is a testament to the power of thinking outside the box.
This interview highlights the unique journey of Adriana’s food stand, emphasizing the role of creative marketing, quality food, and entrepreneurial adaptability in building a thriving business. Whether for the food or the curiosity it inspires, this stand is a shining example of innovation in Sinaloa’s culinary landscape.
