Big sale in drugstores! Famous chain closes all stores – Warszawa W Pigułce

Kontigo, a popular Polish drugstore chain, has made an unprecedented decision to completely withdraw from stationary sales. All remaining branches are scheduled to close by the end of this year. All sales activities will be transferred to the Internet. A big sale is going on.

The liquidation process of stationary stores began in the second quarter of this year and includes the closing of the last 15 outlets. For a brand that has been building its position in traditional retail for ten years, this is a revolutionary step. Kontigo was rated as a company with a good approach to customer service. The challenge for the company is to transfer this shopping experience to the virtual world.

Currently, there is a sale in Kontigo stores that aims to liquidate stock before the last points of sale close. For regular customers, this is the last chance to buy in traditional form and say goodbye to the brand as it is now. Many of them may have difficulty accepting this change, especially those who valued personal contact with sellers and the opportunity to test products directly.

Representatives of the Eurocash Group, to which Kontigo belongs, emphasize that this transformation aims to improve efficiency and achieve profitability in the years to come. The company counts on the understanding of both investors and users. However, moving directly into the e-commerce space presents new challenges for Kontigo. It will be necessary to find ways to transfer the unique character of the brand to the virtual world and maintain customer loyalty.

Kontigo’s decision is part of a wider trend observed on the Polish drugstore market. Other chains are also taking steps to optimize operations, closing unprofitable branches and strengthening e-commerce operations. This is in response to changing consumer preferences, who are increasingly willing to shop online, and to the rising costs of running a brick-and-mortar business.

The store goes online

Kontigo’s move to online sales means entering the highly competitive e-commerce market, where both large online drugstores and multi-category giants already operate. Chains such as Rossmann, Super-Pharm and Natura have been developing their online shopping platforms for a long time, and customers can choose from a wide range of products and attractive promotional offers. In addition, Kontigo must compete with global platforms such as Allegro and Amazon, which invest more and more in the cosmetics and hygiene products sector, offering not only prices attractive to customers, but also immediate delivery.

To succeed in the e-commerce market, Kontigo needs to stand out from the competition. This may mean introducing special promotions, special product lines only available in the online store or investing in fast and free shipping. It will also be important to focus on the personalization of shopping experiences – for example, through product recommendations tailored to individual customer preferences or through the implementation of functions that enable virtual tests of cosmetics.

The rapidly growing e-commerce market also forces Kontigo to constantly innovate in customer service. In the era of online shopping, there are aspects such as ease of website navigation, speed of order fulfillment, availability of loyalty programs and customer service, which must work at the highest level to meet the expectations of the users. today, very important.

The company has to meet the expectations of both its regular customers, who may be skeptical at first about changing the shopping format, and new customers who need to gain trust. Kontigo’s strategy in the fight for position on the e-commerce market will therefore be critical to the success of the brand’s transformation and its future profitability.

Editor-in-chief of the website. Graduate in Journalism and Political Science from the University of Warsaw.