Major players such as D’Ieteren and Colruyt are throwing themselves into the growing market. By buying up small bike shops and attaching them to their chains. “That is not a direct result of the boom that the sector experienced during the corona crisis, but rather a catch-up movement, you have seen this in the Netherlands for some time,” says Filip Rylant. “Small players are anchoring themselves locally and are focusing on a niche range. In cities you see shops that specialize in cargo or longtail bikes on which you can transport children or goods.”
”Chains can build up larger stocks due to a larger cash flow. Attracting technical personnel for repairs is also difficult for larger chains.”