Board member Sjouke Jan Veenstra (left) and designer Marko Kinderman with the new logo Own photo
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Bicycle Showband Crescendo from Opende exists 100 years this year. To celebrate this, a new logo was presented on the first day of 2022 and the new flag was also hoisted at the BaronTheater, Leonard Tolsma, member of the 100 years committee, tells about the start of the centenary.
Crescendo was founded in 1922 and now the cycling show band has grown into a well-known music band at home and abroad. The new logo was presented online on January 1, because a physical meeting was not possible in the current lockdown. The disclosure in the form of a video went into the air on New Year’s morning on the association’s YouTube channel. At the same time, the new flag was symbolically raised at the BaronTheater, the association’s rehearsal location.
Starting shot
The presentation of the new logo and the hoisting of the flag are the start of what will hopefully be a very musical year, according to Leonard, who, in addition to being a member of Crescendo, is also conductor of the association’s youth corps. A number of dates are already planned for the anniversary year. In the weekend of 25 and 26 February, for example, an anniversary concert and a reunion will be organized. The music competition for the Northern Netherlands show corps will be held in Opende on April 30, and a cycling tour will be organized on June 4 with a concert by the Fanfare Mounted Weapons. “The idea of making music on a bicycle comes from the Fanfare Mounted Weapons. It is therefore special that they will perform in Opende. Furthermore, the whole is framed with photos and videos in which we look back on the history of Crescendo.”
The new logo was designed by FRAAI Reclame & Ontwerp and it consists of primary shapes and colours. “As an association, we hope to be able to move forward with the new logo for years to come. A nice detail is the golden triangle that resembles a trumpet, but which also represents the meaning of Crescendo, namely ‘to become stronger’. As a finishing touch, the logo has been embellished with a golden banner especially for this anniversary year.”
The members of Bicycle Showband Crescendo have been surprised before with the new logo. During an online meeting they could enjoy a quiz, explanation of the new logo and the actual unveiling in the YouTube video.
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