Bicimarket puts the big sprocket. The cycling articles distribution company plans close the 2023 financial year with a turnover of around thirteen million euroswhich means increasing its business volume by 4% from last year.
Bicimarket has exceeded pre-pandemic records by 20%, although for Sergi Serra, the company’s largest shareholder and founder, “the bicycle sector has gone through two bad yearswith overstock as the main condition.”
The brand currently has 40,000 references, from around 200 brands, and 146 operational stores. By 2024, Serra points out that “we expect to experience growth in associated stores because they are looking for flexible formulas to supply themselves.”
The company is present in practically the entire Spanish territory, with a large presence in Catalonia (more than twenty stores), Andalusia (thirteen establishments) and Madrid (close to ten).
However, The company does not yet have any operational stores in Asturias. “Although we have a wide presence, there are regions such as Asturias, Galicia or Valencia in which there is great demand from customers and they are areas in which we should bet in the coming months,” admits Serra.
Bicimarket will close 2023 with more than 145 operational stores in Spain and is committed to closing agreements with partners in areas such as Asturias, Galicia and Valencia
Internationalization is not on Bicimarket’s roadmap in the short term. “We still have a lot of room for growth in Spain, we have a multi-channel approach and this is an important growth vector,” the manager emphasizes.
Anyway, Bicimarket has already closed several collaboration agreements with operators from several countries and “it is what we are going to continue betting on in the coming months.” The countries in which the company operates have not been disclosed through partners.
The company has two main lines of business: multichannel network with stores and workshops and the ecommerce. For Serra, it is essential to maintain online growth during 2024, although he does not forget the B2B, “because we believe that the stores will have already eliminated the overstock they have had during previous years and that will benefit us.”
The bet, therefore, involves the balance between both lines of business, since, for the manager, the ecommerce It provides competitiveness and synergies, while physical stores have proximity to the customer.
Regarding the type of bicycles, electric and gravel “they are having a certain dynamism in the market, growing in sales, although the modalities of BTT and roads still register higher figures; The category that has slowed down the most in recent months has been btt rigid.”
The company plans to close the current year in a ‘break even’, in the same way as it did in 2022
Bicimarket has four main sources of spending: staff salaries, logistics costs, advertising and marketing and technology. Currently, the company is made up of 25 employees.
The company closed 2022 in break even and everything indicates that this exercise will repeat the result. Serra points out that “we work with ambitious objectives and are committed to the value and sustainability of the model, rather than short-term profitability.”
Bicimarket, founded in 2006 by Sergi Serra, the company’s main shareholder and founder, whose only store is located in Barcelonais specialized in the distribution of bicycles.
Points of sale can access and offer the extensive catalog of Bicimarket products without purchase obligations, they receive the support of the brand in marketing and communication actions both online as offline and participate in the Click&Collect program.
2023-11-27 08:51:46
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