Bicimarket keeps climbing. The cycling merchandise distribution company will close 2021 with a turnover of 18 million euros, 50% more than in the year of Covid-19. In direct billing, the company will close the course with an increase of 20%, up to 6.7 million euros.
The company currently has 110 attached stores and workshops, seven more than before the summer and aims to reach 150 adhesions in Spain in 2022, a year in which it expects to continue its growth and exceed twenty million in business volume. In direct billing, it expects to continue consolidating, with growth of 10%.
In 2021, as in the year of Covid-19, it will close in black numbers. On the other hand, in terms of number of workers, the brand, as a whole, through the headquarters and the associated independent stores, has around 200 people. .
Bicimarket and its associated independent stores have 200 employees
“The growth in accessions has skyrocketed because stores seek to ensure their supply”, explains Sergi Serra, maximum shareholder and founder of the company, to Palco23. In this context, Bicimarket will continue betting on adhering more to stores.
“Working with Bicimarket offers flexibility and competitiveness tools against the large operators that are appearing in the market, without having to assume risks such as minimum orders, schedules or uncertainty in the supply part,” says the businessman, at a time when that the cycling sector is being affected by problems in the supply chain.
According to the executive, the sector has dragged on for several months with limited supply due to transport problems, the increase in raw materials or the effects on production due to Covid-19. “Little by little it is being restored, but not in an orderly manner,” he says.
The company estimates that its growth in 2022 will be 10%
In this line, the manager criticized that the arrivals of material are produced in a highly concentrated way by models or brands and assures that there will be a “readjustment” in the sector. “In some categories there is a lot of stock, even too much, and in others, a shortage; It gives me the feeling, as stocks arrive, that planning has not been done in an efficient way ”, he sentenced. As for the electric bicycle, the fashion trend, the manager affirms that it is where there are more supply problems because it needs more varied components.
The participating points of sale can access and offer the Bicimarket product catalog with more than 40,000 references of 200 brands without purchase obligations, receive the support of the brand in marketing and communication actions both online and offline and participate in the Click & Collect program.
On the other hand, Serra also believes that boom Cycling has ended months ago and the sector is being readjusted since those who were new users have already made their acquisitions. “The supervening demand is being rebalanced, we will have a new scenario that will be neither the post-pandemic nor the 2019 one,” predicts the businessman. “Since summer the less technical, recreational or playful public has been deactivated; but the demand within the more technical segment is maintained ”, he assures.
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