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Bianca Ingrosso raised more than NOK 200 million – VG


TV SHOW: Bianca Ingrosso, here in the judging panel for Swedish «Talang» this spring. Photo: Jonas Ekströmer / TT / TT NYHETSBYRÅN

The Swedish influencer (26) earned fat, to put it mildly, last year, much thanks to the sale of shares to Norwegians.

Expressen writes that Ingrosso, a reality celebrity and businesswoman, in 2020 had a profit of 202 million Swedish kroner in his company Sammy Holding.

The majority of this sum comes from the sale of her share in the make-up company Caia Cosmetics to the Norwegian acquisition fund Verdane. Bianca sold the shares for NOK 145 million.

In addition, Bianca is said to have withdrawn just over 57 million Swedish kroner from the limited company that bears her name.

According to Swedish Breakit Following the sale of the shares, Bianca has repurchased shares in Caias’ parent company, Beauty Icons AB, allegedly for just over NOK 75 million. She is still part owner of the make-up company she launched in November 2018 together with three colleagues.

Solid jump

The Swedish influencer thus made a real jump on the income scale last year. In comparison, Bianca earned just under 20 million the year before. Then VG wrote that Bianca and her mother, Pernilla Wahlgren (53), together had one turnover of NOK 50 million.

The year before there again, the 26-year-old had a turnover of NOK 6.7 million, so the income stream has risen at record speed.

Swedish media have tried to get a comment from Bianca.

– I am not driven by money, but it is easy for me to say now that I have enormous financial security, I know that, Bianca said to Fredrik Ralstrand’s podcast «The TV Factory» last year.

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Bianca is one of Sweden’s biggest media personalities. She has 1.2 million followers Instagram and 382,000 subscribers YouTube. Together with her family, she has for several years appeared on the TV screen in the reality series “Wahlgren’s world”.

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