The Swedish reality family Wahlgren / Ingrosso has had great success in recent years. The audience seems to have put their love on reality series «Wahlgren’s world», which has also struck a chord here in Norway.
But the members of the celebrity family have far more iron in the fire than just being reality stars. In particular, the daughter in the family – White Wholesale (26) – made it big, both as an influencer and founder of the makeup brand Caia.
– Felt like the world’s most failed human being
And the hard work has now paid off, reports Expressen. According to the Swedish newspaper, the 26-year-old’s company, Sammy Holding, raised a staggering 202 million Swedish kroner in 2020.
The profit is due to the fact that Ingrosso has sold its 29 percent stake in the make-up brand Caia Cosmetics for 145 million. At the same time, she has taken out 57 million in dividends from a subsidiary, writes Expressen. This dividend is taken from the company Bianca Ingrosso AS.
The 145 million is the purchase price for her shares in Caia Cosmetics, where each share was worth approximately five million Swedish kroner, according to the newspaper.