Yes Swedish influencer Bianca Ingrosso (26) last week launched its brand new christmas calendar, it got a long one sharper welcome of the fans than she probably had imagined in advance.
The Christmas calendar is produced by Caia Cosmetics, and 20,000 calendars were sold out in one hour. In total, calendars were sold for 36 million kroner, according to ehandel.se.
Raised 36 million: – Just shit
One might think that the criticism had subsided now, but then not. The mind towards the calendar has been taken a step further.
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Complained
Swedish Expressen writes that 25 complaints have now been received by the Swedish Consumer Agency, the Swedish version of the Consumer Council, in the last week.
Several write that they feel cheated by Caia and Bianca, who they believe have used “misleading advertising” and “false marketing”.
– Now it lasts!
The calendar, which was a limited edition, had a price tag of 1795 Swedish kroner, and contained 24 bags of beauty products. The content should have a value of 3595 Swedish kroner.
However, many believe that the content is not in line with expectations, and that the calendar largely consists of miniature products – which can be purchased on the website. In hatch 13, the product has been replaced with a discount coupon of 20 percent on the next purchase at Caia.
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Dissatisfied customers
“Young girls look up to Bianca Ingrosso and save all their money together for this calendar, which they have marketed extremely much and you got things that were not worth the price. Half was not even makeup, which the brand is all about. It is false marketing and deception “, writes one in the complaint.
“Thinks more poor all young girls who have saved money and been cheated,” writes another, while a third writes:
“The calendar is leftovers that have been left in the warehouse.”
– Thought «fuck»
That’s how she answers
In another message Aftonbladet Bianca responds once again to the criticism.
– We are very sorry that some are not happy with the content.
– Our customer service has been very clear to everyone who has been in contact. If you do not pick up your package, Caia accounts for one hundred percent of the return cost.
