Hendrik Meyer, CEO Bezrealitky.cz
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The domestic portal Bezrealitky, focusing on the direct sale and rental of real estate without an intermediary, changes owners together with its Slovak sister. Marek Rosenbaum buys it for an undisclosed amount; according to an estimate by the CzechCrunch editorial office, the amount of the transaction was at the level of higher tens to lower hundreds of millions of crowns.
The forty-nine-year-old investor has previously held the position of a member of the Supervisory Board of MMS Digital, which held a majority 51% stake in the company. The original owners were then supplemented by investment companies Rockaway with a share of 34.5 percent and Genesia Investments with a share of 14.5 percent. Marek Rosenbaum has now bought all the original shareholders, officially under the company Nevona Estates.
Unrealities led by CEO Hendrik Meyer have been growing rapidly in the last three years, from revenues at the level of 11.5 million crowns in 2016 increased to 40 million last year with a threefold year-on-year increase in profit, which also helped last year’s launch of the investment apartment management service.
Bezrealitky Rental team
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“One of the main goals is now to make the possibility of closing a sale, including advantageous financing, available in a fully online environment. We strengthen the team and we are ready to serve new types of clients. For example, personal assistants will be available to guide them through the entire sales process if they are interested. ” presents its Rosenbaum plans.
“We are ready to further expand the number of properties on offer and provide them with the largest amount of data and information on the market, including market valuation. And we are also planning a service for the quick purchase of real estate directly by Bezrealitky, ” added by the new owner.
This year, Bezrealitky plan to exceed the sales limit of 50 million crowns. According to its statement, the company recorded the last quarter as the strongest in its history, when in the Czech Republic alone it mediated the lease of 12,000 houses and flats and the sale of almost 2,000 properties.
Unreality In the Czech Republic, it boasts a share of approximately 10% in the market for the sale of residential real estate and a 20% share of all leases, which should be at the level of 40 percent in Prague. In addition to the domestic company, it also operates in Slovakia, where entered in May last year, and plans to expand massively abroad. This should be followed by Poland and Hungary, and in the future by other markets in Central and Eastern Europe.
This will continue to happen under the leadership of the team of Hendrik Meyer, who is now becoming an executive in the company. “We have a full consensus with Mark Rosenbaum on where the Bezrealitka should go next,” states the director of Bezrealitek.
“We are now focusing on completing the complete digitization of our real estate processes, a model that will be unique in new markets. Our goal is to offer an incomparably better and more advantageous service for everyone on the real estate market. We will continue to rely on the availability, simplicity and, most importantly, transparency of the entire process of the agreement between the applicant and the owner, ” adds Meyer.
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