L’Usine Nouvelle – Also this year you presented the trends in the world of marketing on the occasion of the opening of the Marketing B to B summit. You do not seem very convinced of the perspectives offered by the metaverse. How come ?
Thomas Husson : – We overestimate the short-term impact of the metaverse, but we probably underestimate its long-term impact. It all started with the buzz of Facebook which renamed itself Meta. Bloomberg announced an 800 billion dollar market in 2024, which in my opinion means nothing, because we are aggregating revenues that do not necessarily add up: video games, NFT, Web3, blockchain, virtual reality … When we talk about metaverses, we are talking about or of very innovative companies such as Decentraland or Sandbox but which have a niche audience, or of more or less immersive games that offer a scope (a public, NDR) significant but which are only precursors of the metaverse. However, for the moment, none of this is interoperable and nothing should be before 2025/30. Moving from a web where information is exchanged to a web where experiences are shared in real time with the community will take time.
What are the blocks?
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