Beware Dizziness! Smartphone Prices Could Be More Expensive Next Year

Jakarta, CNBC Indonesia – A number of analysts predict the selling price of smart phones, aka smartphones, will increase next year. This price increase is due to the low supply of chips and will affect 90% of the industry.

The low supply of these chips is expected to have an impact on higher selling prices. Even this price increase is estimated to have occurred in the third quarter of this year and it is predicted that there will be a higher price increase in 2022.

Forrester Research research director Glenn O’Donnell said chip supply constraints resulted in higher prices that producers needed to absorb or pass on to consumers.

“As such, prices for smartphones and almost everything else have gone up. We expect this increase to exceed 10% by the end of the year and rise even higher through 2022,” O’Donnell said, quoted by the Straits Times, Saturday (9/10). /2021).

Meanwhile, a chip manufacturer from Taiwan, Semiconductor Manufacturing Co., has planned the selling price of the chip. This manufacturer supplies global mobile phone brands such as Apple and Qualcomm.

Launching Tech Radar, this chip shortage has started this year with the estimated smartphone sales in 2021 being revised down from the previous 1.45 billion units or 9% year-on-year (YoY) to only 1.41 billion units or only up 6% YoY.

The decline in this estimate is due to the non-fulfillment of orders for chips from these mobile phone manufacturers. Some brands report receiving only 80% of their orders that have been placed since late 2020.

The situation has worsened with reports that mobile phone manufacturers now only receive 70% of their requests.

Counterpoint Research Director Tom Kang said the chip shortage will impact almost all mobile phone brands.

“Samsung, Oppo, Xiaomi have all been affected and we lowered our estimates. But Apple seems to be the most resilient and least affected by the AP shortage situation [Application Processors],” he said.

[Gambas:Video CNBC]

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