facebook / taffo
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It is a battle of jokes and marketing, the one between Lidl and Taffo. While the supermarket chain’s clothing line and shoes made headlines selling like hot cakes throughout Italy, the funeral home – famous for its ironic social campaigns – has chosen to intervene on the case with an ad hoc post. “We don’t make shoes, but we are good in coats. Made of wood ”, is the writing that appeared on Taffo’s social profiles and accompanied by the image of a coffin colored with the colors of the supermarket. In the caption, the gloss: “And Lidl changes”.
But, banishing silence, the German supermarket chain replied instantly. The social media manager of Lidl Italia, in fact, intervened with an ironic comment on Taffo’s post: “True style never dies”. Words that have gained a lot of likes from users who have enjoyed the social push-response between the two realities.
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From the highly sought-after yellow, blue and red sneakers, passing through t-shirts and slippers, to the terry socks with the logo: these days, social media have been circulating the photos of the shelves of the completely empty Italian Lidl stores, besieged by customers willing to grab the products of the branded clothing line.
In recent months, the Lidl clothing and shoes line they had already conquered half of Europe. The success had been so rapid and noteworthy that some items had been put back for sale online at exorbitant prices: a phenomenon that has been replicated in Italy.
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