- New marketing campaign launched to target Commonwealth 55 states
- A marketing campaign to mark the start of the Commonwealth Games in Birmingham
- The campaign builds on pledges to increase trade made at the Commonwealth Heads of Government meeting last month
LONDON, August 2, 2022 /PRNewswire/ — A new trade promotion campaign will target all Commonwealth countries, Canada at Vanuatuas the Commonwealth Games kick off in Birmingham.
The Commonwealth represents one third of the world’s population, counting the world’s second most populous nation (India, with 1.4 billion people) down to the second smallest (Nauru, with 13,000 inhabitants). Total foreign trade with the Commonwealth was £120.6 billion in 2021, or 9.4% of the UK’s total foreign trade.
Now, an ambitious new campaign from the Department of International Trade (DIT) aims to reach all other Commonwealth countries, which would be a first for an international trade promotion campaign.
In addition to the more well-known media such as the Globe and Mail of Canadathe NZ Herald and Jamaica’s Gleaner, the campaign will also be featured in the Vanuatu Business Review, Togo Presse and Mihaaru des Maldives.
This campaign will shine a spotlight on Commonwealth businesses, showing why the UK is the best place in the world to invest, with its world-class professionals, high-value consumer market and business-friendly regulatory landscape. It will also highlight our fantastic exporters to drive global demand for UK goods and services.
The Secretary for International Trade, Anne-Marie Trevelyansaid :
“The Commonwealth is made up of some of the most diverse and dynamic economies in the world and spans the globe. »
“With GDP expected to grow by nearly 40% over the next five years, we have a unique opportunity to boost foreign trade with Commonwealth countries. »
“This exciting campaign, which for the first time is aimed at select Commonwealth countries, will raise awareness of exciting opportunities to boost bilateral trade, promote trade and economic growth and support local communities. »
This new initiative is part of the GREAT Global Trade campaign and aims to highlight the success of foreign trade and investment with the Commonwealth and to encourage more businesses to undertake international trade.
The Commonwealth represents an important consumer market for UK exporters. It also offers incredible investment opportunities, with countries like India and Nigeria which are among the world’s fastest growing economies
Investments between Commonwealth nations are already 27% higher than those made with countries outside the association. Bilateral trade costs are on average one-fifth lower due to common language, legal and economic systems – the so-called “Commonwealth Advantage”
The marketing campaign, which will run from this month until March 2023, will use key moments from 2022, including the Commonwealth Games, Mobile World Congress Africa and the COP 27.
It will target key high-level business leaders through a press campaign, paid social media campaign, partnerships and public relations in the other 55 Commonwealth member states.
Ian Bowen-MorrisHead of International Marketing at DIT, adds:
“The GREAT Global Trade Campaign is the Government’s flagship campaign to promote international trade and investment that supports the Prime Minister’s key trade and investment policy objectives. »
“It builds on the proven success of previous international campaigns, such as Invest in GREAT Britain and Northern Ireland, and GREAT Ready to Trade, which have supported the UK’s economic recovery from Covid-19 and have been fundamental to trade promotion plans around the world. »
The campaign will position the UK as a global leader in green technology and finance, working with global businesses to achieve Net Zero goals.
The team will engage with local government and Local Enterprise Partnerships (LEPs) across England, such as the Midlands Engine and Northern Powerhouse, as part of the marketing activity. This will help drive regional growth and support the UK’s Leveling Up program.
Every day businesses from across the Commonwealth choose to partner with the UK to obtain the highest quality products and services.
- For example, UK Solar Power, a solar product manufacturer and specialist in photovoltaic projects, provides innovative solar solutions to agricultural and residential communities in Africa and the Caribbean. So far, UK Solar Power has supplied over 34,700 home and road lighting solutions to communities across the Commonwealth.
- British transport and logistics company Direx Solutions has collaborated with Canadian company Metrolinx on a project that has improved the speed of rail services by nearly 30%, created jobs across the region and helped cut costs by 50 %.
SOURCE Department for International Trade
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