Between art and technology

Art and technology are two aspects of human creativity that seem different from each other, but are closely related.

What art does on several occasions has been achieved thanks to a precise technical advancement; a technology whose existence allows the artist to do or not do a certain work, also encourages him to express limits. There are many cases in which the inventors of technology are inspired by art to create new artifacts that facilitate or improve our daily life.

Photography is considered the first medium that connects art and technology, which unites it, establishing the year 1826 as the date of origin, (when Joseph Nicéphore Niepce made his first permanent photograph). In dance, the forerunner of technological experimentation was Loïe Fuller (1862-1928), for her experiences with light. For Fuller, “light is the art of the future”. At the end of the 19th century, two lights, that of electricity and that of the cinema, seemed to be symbols of modernity.

Art has sought to incorporate technology into its processes, both as a resource and as a tool, when many of our practices and interactions almost necessarily pass through a technological device and as part of contemporary reality.

Digital projections, the development of high quality sound, video mapping, the use of apps that integrate an exhibition or a work, the transformation of cinema thanks to technologies such as 3D, the influence of social networks and their form of communication in literature and poetry, are some examples of how technology has been incorporated into artistic work.

The digital and virtual environment has emerged as the stage on which artists have transferred their creative activity and a great opportunity to show their artistic work to viewers from all over the world.

Likewise, immersive virtual reality platforms should not be seen as a threat to traditional cultural programming, but should serve as a complement and opportunity to generate added value to the traditional cultural product.

Technology is a creative process, it changes and transforms itself, technology like any tool, gives us the possibility to use it, with new and different forms of tools every day. In this way, in some way, the ideal professed by Neitsch about the need to transform life into a work of art is realized.

And this is how the exhibition of one of the greatest artists, Vincent Van Gogh, introduces us, with his large and detailed sample of the paintings and the life of one of the most important post-impressionist artists.

The exhibition consists of a 45-minute multisensory journey that allows the visitor to “enter” Vincent’s world: from his sketches to his colorful features and his tragic end. All accompanied by pleasant music.

Works such as The Starry Night, The Sunflowers, The Wheatfield and The Arles Bedroom can be seen in huge projections on the walls, walls and even the floor.

The Dutch painter’s long-awaited exhibition, successfully presented in several cities, will return to Europe at the end of the year.

Remember … “We live in the age where everything has become intelligent”, and now interplanetary.