In the New York Stock Exchangethe main stock exchange in the world, Betterfly announced the creation of Betterfly Legacy, an unprecedented global plan which will allow the funds that are lent to its platform to participate in a variety of company assets such as a public discovery or commercialization of a company, in order to influence more people, societies and the world.
“We started this new way of doing business, of inspiring the business world from such an iconic place as the stock Exchange of NY, and we reinforce our commitment to social impact. The Foundations that receive contributions through the use of our platform will continue to receive it as they do until today, but with the Betterfly Legacy We will also be providing them with a solution that will allow them greater financial peace of mind in the long term, participating in the profits of a future opening on the stock market or exit of the company”, he explains. Eduardo della Maggiora, Founder and CEO of Butterfly..
Con “benefits to change the world”, Betterfly takes its donation model to the next level and aims to be an example and inspiration for more organizations that combine commercial activities with a positive impact on people, communities and the planet.
So far, users from more than four thousand organizations in the markets where the company is present -Mexico, Colombia, Brazil, Ecuador, Peru, Chile, Argentina and Spain- have been able to donate to various social causes through the use of the platform. From now on, with the so-called “Betterfly Legacy”, an unprecedented formula will be added to this model by which, in relation to the growth of the company, the foundations that benefit from Betterfly will have access to the callSocial Impact Stock Units”, a tool developed by Betterfly and announced at the session, through which the foundations will participate in the ownership and economic success of Betterfly in the event of a future IPO or sale of the company.
“He Betterfly Legacy it is, literally, the legacy that we want to give to the planet, to society and to the entities that work every day to transform this world into a better place for everyone”, he points out. Eduardo della Maggiora, Founder and CEO of Butterfly.
This announcement occurs five years after the first solidarity challenge of Burn to Givethe startup that would later become Betterfly.
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