A new campaign developed by Antoni Heaven for the customer bett1 deals with a well-known problem, among other things: the optimal firmness of the mattress. This is just as individual as it is essential, because only if the sleeping pad is neither too hard nor too soft, gentle slumber is guaranteed. Bett1 knows the solution to the problem, namely a mattress like the Bett1 Bodyguard with a harder and a softer side. Logically, according to the manufacturer, that one side then has to fit. This is the subject of the first of three current Bett1 commercials, in which the protagonists Max and Tim, well-known from earlier spots, argue with each other again.
In a second spot of the current flight, which started on December 25th on all high-reach TV channels and in social media, the focus is different. The long-term skeptic Max has finally decided in favor of a Bett1 mattress, but the reason for this is not the eternal counterpart Tim, but a completely different one.
–
Finally, the third spot focuses on a number: three million. That is the number of sleeping pads that Bett1 has sold so far, which, according to the Spot, makes it Germany’s most popular mattress. The three films were directed by Caspar-Jan Hogerzeil, production was carried out by Bubbles Film, as before.
.
