Betano and his sponsorship at Sporting Lisbon

Betano is the main sponsor of Sporting CP, one of the most popular soccer clubs in Portugal. This sponsorship agreement was announced in 2019 and will run until the end of the 2023 season.

The sponsorship agreement includes the presence of the Betano brand on the Sporting CP team jersey. And not anywhere, but this is located in the center of the front part of the kit, whether it is a starter or alternative. The training kit is also stamped with the brand.

But the appearance of Beta Inside Sporting it doesn’t just have to do with clothing. This bookmaker is also present with its logo in other places, such as in advertising spaces at the José Alvalade stadium, where the team plays its home matches. In addition, Betano and Sporting CP have collaborated on various marketing and promotional initiatives, such as raffles for match tickets and special events for the club’s fans.

Betano’s sponsorship of Sporting CP is part of a broader company strategy to establish its presence in the Portuguese online sports betting market. The goal is to link your brand with football, the most popular sport in Portugal and around the world.

Betano in Portuguese football

Betano has an important presence in Portuguese football with sponsorship associations with various teams. We are talking about the fact that this sports betting brand has created agreements with the three biggest and most popular clubs in Portugal: Benfica, Porto and Sporting de Lisboa.

Thanks to these sponsorship agreements, and Betano’s quality of service, this bookmaker has become the benchmark in that country. Today, talking about online betting in Portugal is talking about Betano.

Betano and its expansion to the world

This brand has expanded in recent years worldwide. Just as it has its sponsorship agreements in different European countries, it has also created them in Latin America. Today, we see the Betano logo on various soccer jerseys in the region; for example, at Atlético Mineiro, Fluminense or Universidad de Chile.

Specifically in Peru, this house has created a link with FBC Melgar at the beginning of 2023. It was a strategic proposal by Betano to position itself within the Peruvian market, and that bettors begin to know the brand, if they did not know it.

Melgar is one of the teams that is best representing the country in international tournaments. And part of its development as a club also involves this type of agreement that makes the brand grow and continue building the future. Here we can make a similarity with what Sporting Lisbon is, which in recent years has had good results internationally.

For sure, Betano has an encouraging future in the world of Peruvian online betting. This is a company that provides a first class service to the whole world, and that knew how to strategically adapt its platform for the Peruvian market.