How does the “App on Prescription” really come up with a recipe? – With individually prioritized and well coordinated sales and marketing measures
Since the beginning of May, digital health providers have been able to submit an application to the BfArM for their DiGA to be included in the DiGA directory. With a positive decision, the DiGA have finally reached the standard care or on trial. And now? The DiGA are reimbursable; the insured can assert their claim to this; Doctors and psychotherapists can prescribe them and health insurers can approve them. And here it becomes clear: Reimbursement is only a milestone for DiGA.
A DiGA must be visible to both doctors and patients and be accepted.
To this end, DiGA providers must do the basic work: Doctors must learn about DiGA and the service and assess them as target-oriented, supportive and trustworthy; Patients and employees of health insurance companies must be given comprehensive information.
Three paths, three target groups – that requires strategic coordination
A DiGA-specific challenge for sales and marketing is to characterize and individually evaluate the three possible sales channels via doctors, patients or the cash register. Marketing measures can be planned and prioritized in a targeted manner. In this way, the DiGA can be effectively positioned in the market with a large reach – reinforced by the advantage of being part of the first!
beta_work! Illuminate challenges and options together, exchange experiences, make contacts, be one step ahead! So that the DiGA not only get into the BfArM directory, but also to the patient!
In this virtual event, we would like to shed light on the special framework conditions for marketing and sales in the primary health market and work out the characteristics of the three possible sales channels for DiGA. Using a use case, we would like to discuss with you how paths can be prioritized and practical measures derived.
Agenda
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After registration you will receive a registration link for the virtual event from us to the email address you used for registration.
Participation is free, but limited. So get a ticket quickly and get a seat guaranteed!
For further inquiries, we are at your disposal: By phone: +49 (0) 30 610 769 16 or by email: [email protected]
Do you know any other start-ups for whom the new series of events could be of interest? – Send them the link to the Eventbrite event page and tell them about beta_meet & beta_work: specific know-how and exciting networking at eye level.
We look forward to your participation – exciting encounters and discussions!
The fbeta digital health team
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We have been offering a weekly event since the end of April Start-up consultation hours an: beta_ask! In a smaller time frame, questions can be discussed individually here. We offer this free of charge. Directly after the beta_work there will be a free beta_ask consultation hour.
If you have other appointments from 5:30 p.m. – You can book an appointment online for the next few weeks here >> Office hours registration.
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