In a year dominated by technological advancements and fierce competition, teh smartphone market in 2024 saw Apple and Samsung continue their reign as the top players. According to the latest report by Counterpoint, the two tech giants exclusively occupied the top 10 best-selling smartphones for the third consecutive year. However, this year marked a significant milestone for Samsung, as it secured four positions in the ranking—a first in it’s history—while Apple maintained its dominance with a commanding lead.
The iPhone 15 emerged as the best-selling smartphone of 2024, solidifying Apple’s position at the forefront of the industry. Following closely behind were the iPhone 15 Pro max and iPhone 15 Pro,securing second and third places,respectively. Samsung’s affordable Galaxy A15 5G claimed the fourth spot, while its LTE variant, the Galaxy A15 LTE,landed in sixth place. Together, these models showcased Samsung’s strength in the budget segment.
The fifth position was claimed by Apple’s iPhone 16 Pro Max, a testament to the brand’s ability to innovate and captivate consumers.Simultaneously occurring, Samsung’s flagship Galaxy S24 Ultra made a surprising appearance in seventh place—a rare feat for a high-end Android device. Rounding out the list were Apple’s iPhone 14 in eighth, the iPhone 16 Pro in ninth, and Samsung’s budget-friendly Galaxy A05 in tenth.
A notable trend in 2024 was the integration of mobile artificial intelligence, with half of the top-selling smartphones featuring AI capabilities. The Galaxy A15 series outperformed its predecessor, the Galaxy A14, while the Galaxy S24 Ultra gained traction in Western Europe, the US, and emerging markets. Apple’s success was largely driven by its previous-generation iPhones, with only two models from its current lineup making the cut.
Here’s a summary of the top 10 best-selling smartphones of 2024:
| rank | Smartphone Model | Manufacturer |
|——|————————–|————–|
| 1 | iPhone 15 | apple |
| 2 | iPhone 15 Pro Max | Apple |
| 3 | iPhone 15 Pro | Apple |
| 4 | Galaxy A15 5G | Samsung |
| 5 | iPhone 16 Pro Max | Apple |
| 6 | Galaxy A15 LTE | Samsung |
| 7 | Galaxy S24 Ultra | Samsung |
| 8 | iPhone 14 | Apple |
| 9 | iPhone 16 Pro | Apple |
| 10 | Galaxy A05 | Samsung |
The 2024 rankings highlight the evolving dynamics of the smartphone market, with Apple and Samsung continuing to push boundaries and cater to diverse consumer needs. As AI becomes increasingly integral to mobile technology, the competition between these two giants is expected to intensify, setting the stage for another exciting year in 2025.
