Online-Marketing: The self-publisher and best-selling author Marah Woolf also uses the possibilities of online marketing and seeks direct contact with her readers via social media. This also includes, among other things, justifying price increases for a subsequent volume.
In 2023, showing and making books visible via video will continue to gain momentum – especially in short clips TikTok as well as, usually in more detail, on YouTube. The main target group is a young audience; despite the now broader spectrum, romance, young adult and fantasy titles are still shown most often. Although there is no correspondingly designated product group, sales of novels that are tagged with the keyword TikTok or BookTok in the metadata are, according to a sample, much higher in late summer than in the comparable period of 2022. This may also be because More and more bookstores are setting up their own presentation tables for “BookTok books”.
Become the meeting point of the “Generation Book”.
The target group of young adults will also be represented by the 2023 Federal Government addressed, the 18-year-olds were given a “KulturPass” with a credit of 200 euros each. These can be used for things like going to the cinema and concerts, but almost half of the money is spent on books. According to a current title list, materials from are in demand Hannah Grace, Rebecca Yarros, Colleen Hoover and Ana Huang. The KulturPass registration and the contact with the dealer are initially done online, but when purchasing, physical presence is required, so no online shopping, but a visit to the bookstore.
Books get almost half of the KulturPass millions
2024-01-01 19:11:21
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