Best practices for your calls to action

You want to exploit the full potential of your CTAs? Then it’s worth taking a look at our nine best practices for you.

Call-to-actions are a useful and tried and tested way to achieve more conversions. Because while you may already be reaching many users with your content, the CTA is their next instruction and your chance to collect more leads and generate sales. The right CTA should therefore be well thought out, otherwise you are wasting valuable potential.

With these 9 tips you will improve your CTAs

Of course, important factors to consider are wording, color, size, and position, among others. The team of Marketing Insider Group has put together some helpful tips to help you create or optimize your CTAs. Here you get an overview:

1. Keep short
2. convey urgency
3. Apply reverse psychology
4. Personalize
5. Responsive Design nutzen
6. Use contrast and white space
7. Install button
8. Check landing page
9. Test and improve

SocialMediaToday has compiled details on the individual points in an infographic below.

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