A partner of New York City FC’s MLS franchise, Mastercard has decided to offer strong exposure to a small business as part of a dedicated activation.
A few months ago, Mastercard and the NYCFC launched a competition dedicated to small businesses offering them the possibility of becoming an official “small business” partner of the club. On paper, Mastercard notably offered visibility on the stadium’s LED signage or on the club’s social networks. What to support the activity of traders affected by the COVID-19 crisis.
In the end, New York City FC and Mastercard decided to go further by providing the club jersey sleeve for the remainder of the 2021 season. Good news kept secret until yesterday and the announcement of the company retained. This is a Bronx chocolate maker, Sol Cacao. A “Priceless” moment for the company accustomed in recent years to bringing strong emotions to life around sport.
For the upcoming Major League Soccer matches, NYCFC will therefore sponsor Sol Cacao. Note that the Mastercard logo is also flocked smaller below the Sol Cacao logo. For Mastercard, this sponsorship activation seems ideal to promote its services for companies and give meaning to your partnership with the franchise. A jersey sponsor that tells a story and that allows Mastercard to go beyond the simple display of its logo.
“As our local businesses continue to face unprecedented challenges as a result of the pandemic, we remain committed to helping and providing the tools and resources necessary not only to survive but also to thrive.”, specifies Cheryl Guerin, vice-president of marketing and communications of Mastercard, in a press release.
Working with @Mastercard, @NYCFC is once again using their resources to support small businesses by designating @SolCacao an official small business of NYCFC, an unheralded initiative in the world of major sports. pic.twitter.com/0N1oyqPQs7
— Rafael Salamanca, Jr (@Salamancajr80) May 10, 2021
As a reminder, another payment giant, Paypal, will also support small businesses through a partnership of an MLS team. Holder of the San Jose Earthquakes stadium naming since this season, Paypal has also decided to offer visibility to small businesses during every game at Paypal Park.The opportunity for PayPal to feed its activations and storytelling.
NYCFC x Mastercard : City Assist
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