Pandora appoints Berta de Pablos-Barbier, former managing director of champagne brand Moet & Chandon (LVMH), as Chief Marketing Officer. She now reports to the Head of House, Alexander Lacik.
The new hire will be responsible for continuing the strategy adopted by Pandora from 2021, aiming to increase its visibility on a global level and change its image among consumers, positioning it as a brand global jewel. He will also be responsible for supporting the brand in expanding its offering, with new categories, materials and styles.
Newly appointed Berta de Pablos-Barbier said in a press release: “The brand is undergoing an incredible transformation and I look forward to joining the talented team and skillful crafting to elevate Pandora even higher. »
The woman who is now Chief Marketing Officer (CMO) at Pandora has extensive experience in the luxury sector. She notably served as president and general manager of Moet & Chandon, Dom Pérignon and Mercier, properties of the giant LVMH. Earlier in her career, she was also CMO of Lacoste and vice president of marketing and communications at jeweler Boucheron (Kering).
Of her, Alexander Lacik says: “She is perfect to lead the next chapter of our marketing strategy, as we continue to establish the idea of Pandora as a full-fledged jewelery brand. »
2024-10-08 17:27:00
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