“CEOs shouldn’t vent every opinion bubble.”
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(Photo: FischerAppelt)
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Düsseldorf Bernhard Fischer-Appelt is back from the future. The 56-year-old was recently at the South by Southwest (SXSW) technology festival in Austin, Texas. The head of the agency found the presentations by the New York marketing professor Scott Galloway and the futurist Amy Webb “very refreshing”. He recently returned to Hamburg with his company, the well-known advertising and marketing agency group Fischer-Appelt.
A few years ago, the entrepreneur came up with the idea for his latest book “Zukunftslärm” at SXSW. The quintessence of the 270-pager: We first have to find the right future in the multitude of future designs.
Especially in times of war and the corona crisis, Fischer-Appelt’s appeal is: “There are always several ways to proceed,” he says in an interview with the Handelsblatt. “As a company, you have to look for the one that best suits your own strategy – and develop the aspiration to help shape the future.”
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