BeReal bought for half a billion euros, and the brand new proprietor has large plans

For the reason that pandemic, BeReal has turn into one of the crucial widespread apps, particularly amongst younger folks. Customers can count on a day by day notification. Timed or not, when the notification goes off, it’s a must to take an image inside 2 minutes. Solely your pals can see that picture. The images disappear the following day, when it is time to BeReal once more.

A social medium the place you might be extra ‘actual’ than ever: that is the thought behind it. In the present day the applying has greater than 40 million lively customers, worldwide.

Now the French online game firm Voodoo has purchased the app for 500 million euros. Voodoo CEO Alexandre Yazdi emphasizes the potential of the applying: “BeReal has achieved unbelievable person loyalty and progress, demonstrating the common must share actual, seedless experiences with shut buddies.” ”

In the meantime, Yazdi has large plans for BeReal. “The long-term purpose is for BeReal to turn into an vital social community. It must be utilized by everybody on the planet,” Yazdi reckons Enterprise Insider. Development, each shopper and monetary. As a result of Yazdi additionally needs to introduce advertisements quickly. The corporate at present has round 60 staff and desires an earnings shortly. “It’s a confirmed mannequin for social media and there are not any subscriptions,” says Yazdi. The brand new homeowners wish to “combine promoting completely within the feed” and “as quickly as doable.” sure”.