Volkswagen continues to work to reorganize its structure, analyzing the position of the individual brands that are part of the Wolfsburg giant. After Bugatti, Lamborghini and Ducati, now it’s the turn of Bentley which may soon be moved under direct control of Audi to try to optimize costs, combining the potential and prestige of the British luxury brand with the technologies of the house of the Four Rings.
To put forward the hypothesis of a reorganization of the VW structure, the German magazine Automobilwoche that explains how Bentley, which is currently under the supervision of Oliver Blume, CEO of Porsche, will be part of Audi from next year. The new set-up would be an express will of Herbert Diess, current number one of the Volkswagen Group who would see this move as decisive to fully exploit the potential of the British brand. Synergies could include the use of Audi technology for a new Bentley SUV. At the moment there is no official confirmation from Volkswagen, which declined to comment on the claims of the German media. However, it is no secret that Wolfsburg has been in turmoil lately: VW is in fact reviewing the future of its premium brands including Lamborghini, Bugatti and Ducati.
Bentley, customizable interiors between tradition and modernity
As for the house in Sant’Agata Bolognese, the future seems to be the listing on the stock exchange, with the German giant that would like to replicate the success of Ferrari on the occasion of its spin-off. The fate of Bugatti instead seems to be already written, with the prestigious French brand that should be sold to Rimac. Finally Ducati: the Borgo Panigale motorcycle manufacturer has long been the object of the desire of various competitors, with its sale which nevertheless never materialized. This time, however, Volkswagen seems to be determined to find a new owner for the Bolognese brand, which would come out so from the German hegemony, allowing the Wolfsburg giant to lighten its portfolio.
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