Though the Greek subsidiary of the Italian trend large Benetton introduced clearly higher ends in 2023 in comparison with the disappointing efficiency of the group, it didn’t handle on the finish of the day to flee from the overall downward pattern introduced by the group.
With fewer shops than in 2022 – though a brand new retailer opened this 12 months United Colours of Benetton in Kallithea – Benetton Hellas recorded diminished earnings in 2023, whereas gross sales have been additionally barely decrease.
The ambitions of Benetton Greece and the stake
In fact, the corporate is wanting ahead to larger efficiency figures this 12 months, however this additionally is determined by the “reorganization and restart plan” drawn up by Edizione, the holding firm of the Benetton household, which goes to take a position 260 million euros within the coming years so as to carry the well-known Italian clothes model again to the virtuous circle.
Notably, Italian trend large Benetton’s web losses virtually tripled to €230m in 2023 from €81m in 2022 amid a row between the model’s co-founder Luciano Benetton and its outgoing chief government.
It’s recalled that the various Edizione, in whose turnover trend now maintains a really small share, has already invested 350 million euros within the Benetton group within the earlier three years.
In Greece, the subsidiary of the highly effective Italian clothes group operates beneath the manufacturers United Colours of Benetton, Sisley and Undercolors of Benetton.
The financial figures
In additional element, when it comes to monetary efficiency, in response to the information of the monetary report for the 12 months 2023, the gross sales of Benetton Greece in 2023 amounted to 21.51 million euros, displaying a lower of 302 thousand euros (-1.38% ) in comparison with the earlier 12 months which was 21.8 million euros.
In accordance with the evaluation of the income image, a lower was recorded in wholesale items, whereas in retail gross sales maintained their momentum.
Supply: ot.gr
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