The latest episode of The MacRumors Show features a discussion with electric vehicle expert and YouTuber, Ben Sullins, about the much-anticipated Apple Car. Initially, Apple had plans to introduce some unique design features such as no steering wheel, brake pedals, and inward-facing seats in a limousine-like configuration. Still, the company has scaled back its ambitions and is now expected to feature a more traditional design with a driver’s seat, steering wheel, and conventional pedals. Earlier reports suggested that the Apple Car would start at around $120,000 with full-self driving functionality, but now the tech giant is aiming for a sub-$100,000 price point, with only limited autonomous driving capabilities on highways. Fans eagerly await the release, which will likely happen around 2026.
During the episode, Ben Sullins dissects the Apple Car’s unique selling points, driving style, and go-to-market strategy. He analyzes where the vehicle is likely to be positioned with a sub-$100,000 price point and whether it can compete with Tesla’s offerings. While the car’s autonomous driving functionality is limited, the broader electric vehicle market is developing at lightning speed. By the time Apple’s car launches, there may be significant advancements in autonomous features that could impact its competitiveness within the market.
We’ve previously reported on widespread speculation about the release of Apple’s Car. Initially, autonomous vehicles were expected to debut on roads as early as 2020, but due to setbacks such as the COVID-19 pandemic, they have been continually delayed. However, with the incursion of Apple, many experts believe that the consumer market for electric vehicles will expand significantly.
The latest figures reveal that consumers are increasingly interested in electric cars, with global sales expected to reach 3.1 million in 2021, a 50% increase from 2020. This increase in sales can be attributed to government regulations and incentives aimed at reducing carbon emissions. In particular, Europe is leading the way with countries like France and the United Kingdom prohibiting the sales of new petrol and diesel-powered vehicles by 2040.
Despite Tesla dominating the electric vehicle market with 75% of market share, other major car manufacturers such as Ford, Volkswagen, and General Motors are currently working on producing their own range of electric vehicles. Apple is expected to join this cohort of automakers and make a significant impact.
The MacRumors Show’s discussion about the Apple Car’s release has sparked considerable interest among tech enthusiasts and car lovers alike. Fans of Apple eagerly await any news surrounding the release of the company’s first-ever electric vehicle, and the discussion with Ben Sullins provides valuable insight into the vehicle’s potential capabilities and overall market impact.
In conclusion, Apple’s Car is likely to be one of the most exciting new releases of the next few years. The company’s enormous resources, research and development expertise, and most importantly, its innovative technologies are sure to make the vehicle a formidable competitor in the electric car market. With the release likely to arrive soon, tech enthusiasts and automobile lovers cautiously anticipate what this new vehicle will have to offer.
