Belgian customs destroys 2,352 cans of US Miller Highlife beer/Comite Champagne/AP
2023.04.24 Mon posted at 13:00 JST
（ＣＮＮ） Belgian customs recently scrapped 2,352 cans of American beer Miller High Life, judging that the catchphrase “champagne of beer” was inappropriate.
The catchphrase came after an industry body, the Champagne Commission, complained that the term “champagne” could only be used for sparkling wines made in the traditional way in the Champagne region of France.
Only Chardonnay, Pinot Noir and Pinot Meunier grapes can be used to make true champagne.
The Champagne Commission therefore called for the destruction of Miller Highlife for violating its protected designation.
Miller High Life was launched by an American manufacturer in 1903, and three years later began using the tagline “Champagne in bottles.” In 1969, it was shortened to “Beer’s Champagne.”
The discarded beer was supposed to be exported to Germany, but it was stopped at the port of Antwerp in Belgium in February this year and was discarded on April 17.
According to the Champagne Committee, when disposing of the canned beer, “the environment was respected to the utmost, and the contents and containers were thoroughly recycled in an environmentally friendly manner.”
The Belgian Customs Directorate said it conducts thousands of checks on the designation of origin each year, saying: “If, as in this case, it is proven to be false, we will consult with each other on the decision and method of destroying such goods, and we will do so. I do,” he explains.
The Champagne Commission praised the successful cooperation with the Belgian Customs Service, stating: “It confirms the importance of the European Union’s denomination of origin and the determination of the Champagne residents to defend their designation.” I was rewarded,” he commented.
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2023-04-24 04:00:00
