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The Belgian Apple Premium Reseller Lab9 Stores is taking over 15 of the 18 Switch stores, including about a hundred employees. Switch lost its Apple contract at the end of April due to questionable sales practices. Under the banner of Lab9, the stores will again become Premium Reseller.
The acquisition will increase the number of Lab9 locations from 11 to 26. From the beginning of June, both consumers and business customers will be able to visit the new stores. reported Lab9† The stores will once again operate as an Apple Premium Reseller after the acquisition.
According to Lab9, new hires receive training “to the highest Apple standards of customer experience and customer service.” In the transition phase, the stores will be restocked with Apple products and customers will also be able to go there for repairs. Current Switch stores will remain open during the transition period, but the brand will disappear after that.
Switch was an authorized Apple Premium Reseller for many years, but in April the company lost the necessary contract with Apple, due to questionable sales practices. The French insurance company SFAM owned the chain and customers in the Switch stores were pressured to take out insurance and subscriptions.
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