Bel and Disneyland Paris are starting a 10-year partnership to offer a new experience to consumer-visitors. The identity of Bel’s brands, such as Mini Babybel and La Vache qui rit, will be integrated with the stories of the park. For example, visitors will be able to refuel at the Laugh’n Go food truck with snacks created by the chefs of Disneyland Paris. […] –
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