Beijing Kicks Off 11th National Ice and Snow Season: Events, Initiatives, and the Launch of 2024-2025 Sports Wear Season

Photo provided by the organizer

Our reporter Gu Ning

On November 23, the 11th National Ice and Snow Season (Beijing) and the 11th Beijing Citizen Happy Ice and Snow Season Series Activities and the Launch Ceremony of the 2024-2025 Beijing Ice and Snow Sports Wear Season were held at the “Ice Ribbon” of the National Speed ​​Skating Stadium.

The launch event included the promotion of international ice and snow events, the distribution of ice and snow consumption maps, the promotion of ice and snow products by financial institutions, and the promotion of skiing and skating events in Beijing. . At the same time, the Beijing National Fitness Metaverse was launched at the same time on the mini program “Beijing Fitness Hub” This is the first national metaverse perspective on the country’s fitness theme that supports multiple people online, allowing users to learn national fitness knowledge. and experience national fitness online The project provides new methods and new options.

This year’s Citizen Happy Ice and Snow Season events and ice and snow sports spending season are reported to be held in Beijing from November 2024 to April 2025. The theme of the event is “Ice and Snow Passion Ignite the Capital” and it aims to implement the General Office of the State Council “On using several ideas on the development of high-quality ice and snow sports to promote the vitality of the ice and snow economy”, better. Giving full play to the advantages of the “Double Olympic City”, serving the construction of Beijing’s “four centers” function, promoting the ice and snow economy as a new growth area, and promoting the high-quality development of ice and snow sports Beijing. are important starting points for accelerating the construction of the capital’s international sports city and providing continuous Consolidation and expansion of results “leading 300 million people to participate in ice and snow sports” and adding to the “power of Beijing”. At the same time, this event is also the Beijing branch center of the 11th national ice and snow season.

According to preliminary statistics, during this Beijing Citizen’s Happy Ice and Snow Season and ice and snow sports consumption season, 66 ice and snow events at all levels will be organized and performed to build an ice and snow event system which serves the country and radiates. around the world; at least 30,000 will be distributed snow carnival activities will be held in 5 city parks including the Summer Palace and Beihai Park to create a circle of ice and snow sports fitness around the general public.

Speaking about this event, the person in charge of the Beijing Social Sports Management Center introduced that since the Happy Citizen Beijing Ice and Snow Season and the Beijing Ice and Snow Sports Wear Season were held, they have always adhere to the people-centred approach to development. and conducted large-scale ice and snow events, collecting a total of 35,000 ice and snow activities were held at all levels, with 73.84 million direct participants, and 1.24 million ice and snow consumption coupons were sent out, contributing greatly. to the goal of “driving 300 million people to participate in ice and snow sports” and hosting the strength of the Beijing Winter Olympics. In the post-Winter Olympic era, Beijing will inherit and carry forward the spirit of the Beijing Winter Olympics, promote more enthusiasm for ice and snow in the “Dual Olympic City”, manage and make good use of the Beijing Winter legacy. Olympics, consolidate the development results of ice and snow people, promote the vitality of ice and snow sports industry, and accelerate Build the capital into an international sports city. At the same time, the person in charge said: “Through years of development, ice and snow sports in Beijing have a much wider base, and the level of participation of citizens in ice and snow sports has increased year after year developed from the first experience of ice and snow sports to the current high level of participation.

Established in 2014, the Beijing Citizen Happy Ice and Snow Season series of activities has been held for 11 consecutive years. people’s governments, and promoted by the Beijing Municipal Party Committee There are 18 committees, offices and bureaus including the Ministry of Finance and the Municipal Working Committee serving as member units. The 2024-2025 Beijing Ice and Snow Sports Season is jointly sponsored by the Beijing Municipal Sports Bureau, the Beijing Municipal Commerce Bureau, and the Beijing Municipal Culture and Tourism Bureau.