Behind the scenes of the Apple Store # 2: Concierge to do everything

When we talk about a concierge, we have in mind this person who takes care of almost everything for you. There is one in the Apple Store that has changed incarnation over the years, but whose role is still as important as ever.

A few years ago in the Apple Store, Concierge was a job held by an employee: his function was to welcome the public and ensure that the “customer experience” was as pleasant as possible. Now it’s a Mac that does the job! This digital concierge is no longer behind the door welcoming customers, but he does a lot of work that makes life easier for Apple Store employees.

Without a Concierge who puts oil in this big machine that is the shop, the boat would sink! Throughout the day and even at night, he manages an impressive to-do list, without complaint. Its most basic job is to manage the opening and closing of the Store according to standard or exceptional hours, the latter being the rule since the start of the health crisis.

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