“Begoña Villacís: The Elegant Fashionable Candidate for Mayor of Madrid”

She is a candidate for mayor of Madrid for Ciudadanos in the next municipal elections on Sunday May 28 and one of the most elegant politicians on the national scene. begona villacis (45 years old) is heading to the polls with a firm step and exuding style now more than ever; he is on campaign. The public image is a plus in the message that you want to convey to the electorate, because fashion and communication go hand in hand and it is an important factor in the whole.

Proof of this is the look that the current deputy mayor chose for the institutional celebrations on May 2, Madrid Community Day. Following in the footsteps of large haute couture firms such as Dior, which prints protest messages on its garments, Begoña did the same and sported a meaningful phrase on the back of her H&M coat.

“This Villa neither surrenders nor surrenders”, it could be read. It was a garment specially customized for the occasion by an embroiderer, which she accompanied with an asymmetrical dress from Zara. THE SPANISH He has spoken both with the Villacís team and with various experts in fashion and political strategy to delve into his style and the ideological connotations that emerge from his clothes.

[Begoña Villacís, la mejor vestida del Dos de Mayo en Madrid: traje de Zara y abrigo con mensaje]

Ángela García-Monzón Delgado, from the Department of Marketing and Communication at Universidad Villanueva, explains this commented style: “Begoña Villacís knows the trends and uses them to her advantage, since she is aware of what suits her best, and in her last appearance she has also used fashion as a campaign support. Its main protagonist is a phrase that could be the motto of that May 2, 1808 that was remembered, but that corresponds to his own campaign for the Madrid mayoral elections, in which he plays with the word villa, which refers to both the city of Madrid and his last name. The deputy mayor of Madrid has adapted it to his style, more ladytaking the message to a coat”.

The set fully meets your taste in terms of style. “The dress with which she completes the look has one of the traits that Villacís uses the most in his outfits: marking the waist, this time with a strategic drape. He’s done it on other occasions, too, with pants and skirts that cinch at the waist to achieve a so-called hourglass silhouette.”

One of the things that is most commented on in terms of the image of Begoña is their similarity con Meghan Markle (42) and not only because of their obvious physical resemblance, their outfits they are very similar and both choose the same trends. “The comparison is well-founded: in addition to having a similar colorimetry, they share morphology, and therefore on many occasions opt for the same stylistic resources to enhance their figure, especially to mark the waist”, says Ángela.

The Ciudadanos policy usually wears Spanish fashion and on many occasions at an affordable price. This is confirmed to this medium from her team: “Begoña wears many things from Zara, such as the May 2 dress, which is already among the best sellers. She also likes Sfera and Mango, among others. Then she also buys in many stores neighborhood, where you always find different things”. Not only that, the policy points to the trend of responsible and recycled fashion: “She really likes to explore thrift store clothes.”

The result is an impeccable image, which always places it at the top of the list of the most fashion. This is justified by Jesús Reyes, an expert fashion journalist, stylist and CEO of CoolHunting Madrid Comunicación. “Begoña Villacís has a very well worked figure and silhouette and she is aware of this: she optimizes it and knows which style of clothing suits her best and which one to wear at all times. Without ever making serious styling mistakes, she boasts of having a very well achieved wardrobe: classic-renovated, I define it. He never risks clothing, a fact that reinforces this positive analysis of his style proposals, which he approves with flying colors”, he analyzes.

“Non-verbal communication is key to the figure of any politician and it is now, in the campaign, when Villacís begins to realize it more and to use his clothes also with messages and prints who support his program, ideology and political proposals; nothing new, but effective”, he adds. The deputy mayor opts for basic colors such as black and white, blazer suits, pencil silhouettes and add asymmetrical necklines and draped as a touch of sophistication. In your more informal appointments, frayed jeans cannot be missing.

One of the fabrics that is very present in her wardrobe is leather, and last Easter, she was surprised by attending a procession with a fitted skirt forming scales, with a V-neck top, all in black and heels with slits; a look transgressive but sober for a date like that.

What you want to convey with your clothes in Ángela’s opinion García-Monzón Delgado is clear: “Transmiteran transmits what is not afraid to innovate, and that it is up to date, and that is also a positioning that allows her to talk about herself: a modern woman, with the capacity to face new things”. If in her more formal facet she opts for sobriety, without forgetting to add a touch of modernity, when she has to step on the red carpet, the Ciudadanos candidate does not He hesitates to resort to shine, asymmetrical necklines and colors like red, standing out for its elegance.At the last Platino Awards, last April, he wore a fuchsia design by Hannibal Laguna.

“Compared to the rest of her rivals or similar positions within the different political parties in Spain, Begoña Villacís is one of the best valued in image. In short distances, I have had the privilege of being able to deal with her personally just a few days ago, and Villacis is a Absolutely close woman, convinces by her personality, charisma… and also like, why not say it, for its beauty. With me, she has shown and shared her interest in fashion and trends, another point in her favor because it implies the fact of wanting to improve and continue to evolve”, concludes Reyes.

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