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The deal is a serious boost. The hipster hotel chain has a reputation for breathing new life into problem areas.
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Brussels will be one hipster hotel richer in 2025. That year, The Standard Brussels opens with a statement its doors. Location: ZIN, the mega project with which the real estate group Befimmo has developed the Noordwijk a despised office wasteland to transform it into a hip residential area. Befimmo stripped down the brown WTC towers at the North Station and is converting them into a project with shops and apartments in addition to offices.
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