It will be the stage of Cibus Parma that will “crown” the Beer of the Year with the review of 4-7 May 2021. Unionbirrai, a category of small independent breweries and Cibus, the International Food Exhibition, have today formalized the signing of a partnership. The synergy, with the transfer of the award ceremony from Rimini to the ducal city, will be operational from the 20th edition of the International Food Exhibition. The agreement provides that the trade association of small independent breweries will have its own space within the agri-food event of 2021 to promote Italian craft beer and reward the best Italian craft beers of the 16th edition of the Beer of the Year competition. . The synergy between Cibus and Unionbirrai provides a prelude from 2 to 3 September 2020 in Parma with the international forum entitled “Cibus Forum – food & beverage and Covid: from transition to transformation”. “The partnership with Cibus – comments Vittorio Ferraris, Unionbirrai general manager – is a great news, both for the Beer of the Year competition and for craft breweries, which will thus have the opportunity to enter a BtoB network and to make known the its products to the national and international market. The International Food Exhibition will also be the ideal stage for the awarding of the Beer of the Year 2021 competition ». “Cibus – declares Riccardo Caravita, Cibus and Food Brand Manager – today signed a framework agreement with Unionbirrai that will bring the prestigious Beer of the Year award to Parma, an agreement that will also contribute to giving new business opportunities to the entire community of Italian microbreweries “.
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