“Horeca partner NHG has indicated to the club that it is forced to raise prices. The increase has everything to do with increased purchasing and personnel costs,” according to NAC. “In recent years, NHG has not implemented a price increase, but is now forced to do so anyway. They will initially remain below the national average price for a beer of €3.20. In consultation with the club, it has been decided not to increase directly to this average, but do this in parts.”
That means that you pay €3 for your beer until the winter break and €5.70 for half a liter. After the winter break, an additional €0.20 will be added to both drinks and the prices will rise to €3.20 and €5.90.
Update: NAC says that given the size of the deal, talks will not continue until the acquisition is final. It is not known in what form or with which party(ies) there will be talks.
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