Jakarta –
Famous actor and businessman Christian Sugiono admitted to having lost while doing business. The value of the loss is also in the billions of rupiah, although the exact figure is not stated.
“There must have been a loss. That’s just how you calculate this loss. The loss is M (billion). But the loss is not in the company, but the loss in sales,” in the Ask d’Boss event detik.comTuesday (25/4/2022).
Christian did not mention which line of business suffered the loss in question. “I don’t have to go into too much detail because this involves the names of people,” he continued.
He said he thought there were moments when he made the wrong decision. Not only that, there is also a mistake in giving trust to others.
Initially, he had a product that was expected to produce good results and profits. Because he said the product was working with someone who was judged to have potential.
“Because we believe that if we cooperate with someone who has this potential, the goods will sell quickly,” he said.
However, it turns out that the results from the sale of the products that have been produced are not as expected. Until finally, the strategy that has been made results in losses.
“Finally, we have produced goods, we already have a team that has done all kinds of marketing. How come the results are not as we expected? expect, unlike the strategy we run, how come the results are not in accordance with what we imagined with what happened in the past. In the end, I ended up losing,” he continued.
Even though he had lost up to billions, Christian took experience and lessons from the problem. The lesson learned is that you shouldn’t place your expectations or ideals on other people too much.
“You put too much expectation then if it false, it hurts. So that’s the lesson. Whatever it is, I have to do it myself. Maybe people say ‘how bro later can’t have 100 companies dong?’. Like Sandiaga Uno. Can’t this can’t do that. Yes, let me be the most important happy,” he said.
According to him, it is useless if you have 100 companies but are not happy and do not live. Christian also emphasized that in doing business he prioritizes opportunity.
“But when I meet people, I lose, so I learn. When I meet people, it turns out that there are people who are models like this,” he explained.
“So again I say it’s not all about the money, for me. So it’s all about opportunity for me to be able to develop myself personally, in my soul, and in my insight. That’s what makes me different from the others.”
(eds/eds)
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