Instagram it is used in a different way by all, but a not indifferent slice of its users publish content with the explicit aim of show them to as many people as possiblewhether they are friends, fans or complete strangers. However, posting a photo and a video does not always obtain the same results: the social network indeed uses very complex algorithms decide whether a piece of content should appear sooner or later in the endless list of images and clips offered to each individual user. Nowadays, the number one app, Adam Mosseri, he briefly explained what are the aspects that the social network takes into consideration to prefer one content to another.
The key elements of a position
Each content is first classified according to thousands of signals or characteristics that concern it. We start from popularity of the post – that is, how many people have already liked it; we then go to technical data such as duration, date and place of publication; the author information they are finally another fundamental piece, and in this case it is taken into consideration how much the users of the social network have recently interacted with those who posted the content. The algorithm also takes into account the user activity which he shows his content stream: from posts liked to times when he has interacted directly with the person who posted the reviewed photo or video.
Le score Instagram
Instagram records this information in fractions of a second and uses it to develop a statistical model. focused on the likelihood of the user interacting with the content in question: if the content has a good chance of generating a like, it gets a bonus; if it can even cause a comment, it is taken into consideration even more. All the publications to offer to a given userand are sorted by score got in this super-fast process and behind the scenes.
Brown spots and shade ban
Mosseri gave slightly different explanations for each section of the app – from the main screen to the reels to the Explore section – but he didn’t really go into the details of the process. On the one hand, it makes sense for the company to protect the secrecy of its algorithms, to prevent those who post content on Instagram from trying to cheat them. On the other hand, however, there are actually too many possible evaluation parameters for individual positions. Remain uncertain and could lead to one or more contents being buried by hundreds of others.
The theme ofopacity of promotion algorithms social content is not exclusive to Instagram, and it is not secondary: in a platform overwhelmed by millions of photos and videos every day, censorship is practiced not only by removing content, but also by leaving everything behind. the world swallow it. In this regard, the number one of the app briefly touched on the topic of shadow ban – a term which generally describes a procedure of content penalty of a user, without any rule being broken or any sanction imposed – but simply promising that moderators commit to being more transparent about the reasons that lead them to remove photos and videos that break the rules.
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