Beauty Treatment Market Growth Driven by Social Media Influence: Italy Leads in Procedures – Expert Concerns on Youth Trends

Beauty: the beauty treatment market is growing even among the youngest and the world of social media is the main driver

The world of medicine and cosmetic surgery is experiencing unprecedented expansion, with Italy which positions itself as a true ‘capital’ of corrective treatments all over the world.

Although the United States holds the lead in the total number of procedures performed, It is in the Bel Paese that the largest number of interventions is recorded in terms of the population.

Cosmetic surgery: Italy at the heart of the phenomenon

With an international market estimated at around 13.9 billion dollars in 2022 and forecasts pointing to a growth of up to 23.4 billion by 2027, beauty therapy represents a rapidly expanding sector.

In Italy this trend is particularly evident: non-surgical procedures represented more than half of the global market in 2021, reaching an estimated value of about 7.5 billion dollars. This growth is fueled by increased attention to physical appearance and the pursuit of personal well-being.

Social media plays a vital role in influencing people’s beauty choices, especially among young people. Continuous exposure to unrealistic beauty models can generate body dissatisfaction and a push towards finding immediate solutions through beauty medicine. But, This trend raises serious concerns regarding the safety and appropriateness of procedures requested by adolescents and young adults.

Although a recent study by the Italian Society of Aesthetic Medicine (Sime) shows that only 5% of procedures are requested by people under the age of 24 – mainly for problems related to acne – the increase is the interest of young people in these treatments is still a reason for. warning President Sim, Emanuele Bartoletti emphasizes how young people are often directly or indirectly influenced by social media in the decision to undergo beauty treatment. This risks turning them into unqualified professionals or even individuals without the necessary medical skills.

The experts’ application therefore aims to raise awareness of the dangers associated with unregulated beauty practices and the need to always rely on qualified professionals. Educating young people about body acceptance and the potential negative effects of premature surgery is essential. or useless.

While the beauty treatment market continues to grow both in Italy and around the world, It is increasingly important to address the ethical and health issues associated with the increase in procedures among young people.. The key lies in accurate information and self-esteem promotion to combat the negative effects of unrealistic standards spread through social media.