From simple muses to entrepreneurs, there was only one step that many celebrities have taken, often with success. But a little smoke and mirrors are not enough to make their labels stars. By Sophie Albrecht.
Many stars are now focusing on makeup or skincare routines. They are also stopping entrusting their product lines to cosmetic groups in order to become real entrepreneurs themselves, under the watchful eye of experienced management teams from the beauty industry. According to figures from the American market research firm NIQ, beauty brands developed by celebrities have, in 2023, reached more than a billion dollars and doubled their turnover. Here are our 4 favorite celebrity beauty labels!
Our favorite star labels
Kylie Cosmetics
In 2014, Kylie Jenner launched her lip kits, which quickly went viral thanks to the it-girl’s ultra-plump lips. Her sets were sold out, even though we know full well that she had injections. Five years later, she launched her Kylie Skin treatment. She recently released her first perfume, Kylie Cosmic. Best-sellers: blush (€23.99), lip kit (€36.99).
Where to shop for these gems? On douglas.be, kyliejennercosmetics.eu.
Honest Beauty
In 2008, Jessica Alba traded her acting and modeling careers for mompreneurship. Her brand is known for its high-quality makeup and skincare products, presented in chic packaging. Bestseller: Fresh Flex Concealer (€24.99).
Where to shop for these gems? On douglas.be.
Ariana Grande Fragrances, R.e.m.
The pop star released her first perfume in 2015. Today, her label has 13. In 2021, she launched her makeup and skincare line under the name Rem Beauty. This range includes 12 products, which sell out in a flash. Bestseller: Cloud (EDP: €39.99/30 ml)
Where to shop for these gems? On sale in perfumeries; make-up and skin care on rembeauty.com.
Fenty
Rihanna already had 11 perfumes to her name when she launched Fenty Beauty in 2017. In 2020, she launched Fenty Skin and this year, Fenty Hair. Best-sellers: Gloss Bomb (€23), Velvet Liquid Lipstick (€29.90).
Where to shop for these gems? On fentybeauty.com.
