The Chartres pastry shop, rue du Soleil-d’Or, has been offering its customers beans bearing the image of the city for three years. It is the Martino studio, located near the town hall, which takes the pictures.
This year, the photographer has chosen to focus on illuminated monuments. Eight beans are hidden in the portions of galettes des rois or on sale for collectors, but greedy in moderation. They represent the cathedral, the covered market, the theater, the banks of the Eure …
“The Chartrains are proud and attached to their monuments which are splendid and many want the complete collection”
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In order to avoid indigestion to complete its collection, the bakery organizes exchanges.
The beans are handcrafted in France, in Clamecy (Nièvre). “It is a place recognized by fabophiles (collectors of beans)”, assures the saleswoman of the pastry shop in Chartres.
Why the galette des rois will probably cost you more this year
“It can influence the act of purchase”
Other establishments in Chartres had the same idea this year: this is the case of the Saint-Maurice bakery, place Drouaise, which has also chosen to represent views or monuments in Chartres in its pancakes, with beans also made in Clamecy earthenware factory.
It is also the choice of Marlène Boehm, installed Place des Halles, who, when her establishment was closed this summer after a fire, decided on a beautiful summer day to photograph, with her saleswoman, the beautiful monuments of Chartres.
Even if these beans are more expensive to buy (it is necessary to count the double compared to a traditional bean) these professionals do not regret their choice. “A beautiful bean can influence the act of buying. “
Sébastien Guittard, in Saint-Georges-sur-Eure, crowned king of the best pancake in Eure-et-Loir
According to Marlène Boehm, also president of the employers’ chamber of bakers in Eure-et-Loir, another problem affects the profession this year: the shortage of beans from Asian countries, which has particularly limited production among certain professionals.
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