31 different winners from five countries were able to look forward to receiving the Best of Content Marketing Award 2021 on Thursday evening. In an online award ceremony, the Content Marketing Forum (CMF) awarded 57 of the coveted wooden cubes. Three of them go to Switzerland. New this year: the audience could also vote for their favorite online. The music and health project of the German State Philharmonic Rhineland-Palatinate was very popular with the audience.
“We have a particularly large number of different award winners this year – including small agencies and specialist providers who have really set up outstanding projects,” comments Olaf Wolff, CEO of the CMF. “The BCM has once again demonstrated the enormous breadth and creativity of our industry.”
Despite the diversity of the award winners, some of the submitters were able to rejoice more than once. Above all Territory with eight, Serviceplan with six and C3 Creative Code and Content as well as Axel Springer Solutions with five gold cubes each.
“Three gold medals – like last year – that is a really good result for the Swiss content marketing industry”, Daniel Kaczynski, Swiss board member of the CMF, is quoted in a press release.
As last year, Helsana is one of the gold prizewinners with the “Gut Ratgeber”, designed by the Raffinerie agency. The publication won in the “Customer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / Chemicals” category. “Customer Print Magazine B2B Handel / Konsum” even won double gold for Switzerland: “Driven”, the Maxon Group’s magazine, implemented by Studio Edit, impressed the jury, as did “Aroma – das Genussmagazin” from Pistor AG, designed by the agency Guido von Deschwanden.
Among all gold-winning projects of the year, two were rated so well by the jury that they were also awarded a Grand Prix: “The magazine‹ Think: Act ›from Roland Berger and the B2B content strategy from E.ON were positively recognized by the jury rated euphorically, “says Peter Matz, board member and BCM representative of the CMF,” that was without question Grand Prix-worthy. “
The stream, the cases of the audience award candidates and all award winners Is there … here to read and relive. (pd / cbe)
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